The Dog is Chasing Ghosts: Resources

Resources

THINK INSIGHTS WITH GOOGLE - Insights and Trends on marketing and advertising from the Google team.
ADOBE'S DIGITAL MARKETING BLOG - everything digital from Adobe's perspective.
GOOGLE ANALYTICS - Free web tracking and visitor behavior software.
BRIAN SOLIS - A digital analyst defining the impact technology, culture and business.
OCCAM's RAZOR by Avinash Kaushik, author, blogger, digital marketing evangelist.
MCKINSEY & COMPANY - a global management consulting firm.
GOOGLE's TRANSLATION CAN TEACH ITSELF LANGUAGES - Google's artificial intelligence 'taught itself to translate between languages it didn't know'

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Every so often, our labradoodle, Nickie, will confidently stare into a corner of a room with no windows and bark repeately for several minutes.

"What is the dog barking at?" my wife would ask.

"Ghosts. I think the dog is chasing ghosts." I say.

She raises her eyebrows and her face says, "maybe," and the dog stops barking and we go about doing whatever it was we were doing.

Whether my dog is barking at ghosts or not, something is there, something triggered the keen senses of my pet whether it was a sound, a smell or a noise.

The Internet is similar in that of all the millions of users out there, you can't see them or touch them, but you know they are there. And if you are involved with the Internet with a website, a blog or paid advertising, everyone wants to attract as many users as possible to visit our websites, read our blogs or buy our products.

So like my dog, Nickie, we too are chasing ghosts whether you want to call them that or not, but we don't want to chase them away - we want to invite them in.

And that is the hard part and that is what this blog is all about.

- Anthony S. Policastro

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