The Dog is Chasing Ghosts: Still Sitting on the Fence about Going Mobile?

Sunday, March 20, 2011

Still Sitting on the Fence about Going Mobile?

In my last post, "Hey the 1990s called and they want their website back!" I mentioned that one of the key elements you should consider for a successful web site is mobile capability.

Courtesy of Campus in Community

Well, if you are still sitting on the fence about mobile, check out what specialty basket retailer BasketLady.com did and found an extra $3,000 in sales in her story from Internet Retailer magazine.

Mobile capability wasn't a top priority for BasketLady, but "when Katch’s e-commerce platform provider, CoreCommerce, part of Sum Effect Software Inc., offered to help her create an m-commerce site for free and with little to no work on her end, she figured, why not?"

If you are still not convinced, did you know that global e-commerce sales are growing more than 19% per year and that 20% of email sent by retailers is now opened on a mobile device?*

Mobile is not something to ignore anymore as an up and coming marketing channel.

*Sources - Goldman Sachs and Knotice, respectively from Internet Retailer magazine.

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About the Dog...

Every so often, our labradoodle, Nickie, will confidently stare into a corner of a room with no windows and bark repeately for several minutes.

"What is the dog barking at?" my wife would ask.

"Ghosts. I think the dog is chasing ghosts." I say.

She raises her eyebrows and her face says, "maybe," and the dog stops barking and we go about doing whatever it was we were doing.

Whether my dog is barking at ghosts or not, something is there, something triggered the keen senses of my pet whether it was a sound, a smell or a noise.

The Internet is similar in that of all the millions of users out there, you can't see them or touch them, but you know they are there. And if you are involved with the Internet with a website, a blog or paid advertising, everyone wants to attract as many users as possible to visit our websites, read our blogs or buy our products.

So like my dog, Nickie, we too are chasing ghosts whether you want to call them that or not, but we don't want to chase them away - we want to invite them in.

And that is the hard part and that is what this blog is all about.

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