The Dog is Chasing Ghosts: Triangle emerges as hotbed of advanced analytics

This story is an emerging trend. Another telltale sign is that Adobe recently purchased Omniture, one of the premiere web analytics firm.

Triangle emerges as hotbed of advanced analytics :: Editor?s Blog at Local Tech Wire

About the Dog...

Every so often, our labradoodle, Nickie, will confidently stare into a corner of a room with no windows and bark repeately for several minutes.

"What is the dog barking at?" my wife would ask.

"Ghosts. I think the dog is chasing ghosts." I say.

She raises her eyebrows and her face says, "maybe," and the dog stops barking and we go about doing whatever it was we were doing.

Whether my dog is barking at ghosts or not, something is there, something triggered the keen senses of my pet whether it was a sound, a smell or a noise.

The Internet is similar in that of all the millions of users out there, you can't see them or touch them, but you know they are there. And if you are involved with the Internet with a website, a blog or paid advertising, everyone wants to attract as many users as possible to visit our websites, read our blogs or buy our products.

So like my dog, Nickie, we too are chasing ghosts whether you want to call them that or not, but we don't want to chase them away - we want to invite them in.

And that is the hard part and that is what this blog is all about.

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Why You Need a Business Analyst

The business analyst is a hot commodity right now due to business reliance on technology, according to Jim McAssey, a principal at The W Group, a consulting firm. "The global delivery capabilities of technology today make the challenges of successfully bridging the gap [between business and IT] even harder," he says, according to a report in CIO magazine.

While business intelligence enables companies to measure customer behaviors, it is essentially a record of the past.

A more urgent and cutting-edge approach is to compete on predictive analytics. The difference is traditional analytics tools will tell you which customers bought the most in such and such region during a specific promotional campaign. And traditional tools will NOT tell you why these people bought and what they are likely to buy next.

My approach is to merge and analyze data from all sources and "predict" future customer behavior based on the data.

Predictive analytics helps companies get at the "why," creating a more actionable strategy to drive a deeper, more relevant relationship with each customer. Predictive analytics enable a business to look forward, and make educated decisions that anticipate the future needs of customers.

The "why" in customer behavior enables me to spot existing and emerging trends to formulate a successful business strategy.

Call me today for your business analysis at 919 961-0198 or send me an email at info@outerbankspublishing.com

The Dog is Chasing Ghosts

Wednesday, September 30, 2009

Triangle emerges as hotbed of advanced analytics :: Editor's Blog at Local Tech Wire

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